The Hero Innovations brand identity is developed based on the existing HeroCorp brand identity. The brand ID consists of the Hero logotype and 8 abstract crescent shaped forms in 7 different colours representing the collaboration of different disciplines in the field of innovation.

The crescent shaped forms arranged in a random pattern moving upwards from darker to lighter colours represent progression and interconnections. The free-flowing arrangement of the elements above a soild base formed by the logotype signifies freedom, celebration, and promotion of ideas supported by an established institution.