A catalyst for conversation across the arts, Serendipity Arts Festival aims to create an immersive arts experience shaped by the creative needs, aspirations and potential of contemporary India. It is an inclusive and collaborative space for the promotion of arts and culture from the subcontinent and beyond. Spread over multiple venues and with multiple events, it is a curated interdisciplinary platform for innovations in the the performing, visual and culinary arts. The brand ID is based on the idea of fluidity, collaboration and spontaneity.